The Meadow

for festivals

Is your festival struggling to innovate with new technologies? Is your festival missing out on modern revenue streams? Would you like to offer upcoming talents a stage on your festival?

Enter The Meadow

What is The Meadow?

The Meadow is a talent accelerator platform that allows you to connect and interact with artists and fans in a new way. Because of Web 3.0 technology, The Meadow allows a new, modern income streams. Have your own digital festival twin with livestreams and exclusive collectibles. Create a stunning audiovisual experiences for your customers and give upcoming talent a stage on your festival in a gamified way. We allow the use of this technology through an easy-to-use intuitive interface giving you the same tools as big successful festivals. The Meadow brings the whole world of the music industry at your fingertips!

Festival advantages

  • Exposure as a talent enabler
  • Deeper engagement insights
  • Post-event collectible & branded sales
  • Deeper brand activations & extended brand loyalty
  • A new revenue canvas
  • Community building and engagement
  • Create token gated experiences

Learn, Engage & Boost

Learn

Learn in The Meadow Academy about WEB3 potential, modern income streams and creating digital experiences for your customers. Learn in The Meadow Academy how to easily use WEB solutions, market and distribute your music and earn more income. Learn how to play in digital worlds and book a stage.

Engage

Engage thanks to The Meadow Experience with fans & artists through livestreams in a digital twin, create exclusive digital colletibles, gamify the road to getting famous and become a talent enabler.

Boost

Boost your revenue with The Meadow Monetization by selling tickets to your digital twin, creating exclusive digital content and gated virtual experiences,

Lots of artists are stars, but the world does not know it yet.

The Meadow will open up
the world for you!

Challenge

Digital disruption has dealt a devastating blow to the music industry. With the widespread adoption of sharing and streaming, the business has struggled to keep pace with the rapidly evolving digital landscape. Shockingly, Only the happy few are looking into the new possibilities web 3 and new technologies are bringing. As a consequence the gap between the major festivals and the others are getting better. What is needed is a transparent solution that allows festivals to use the benefits the new world is bringing in an easy way.

Solution

The Meadow provides festivals with the necessary tools, technology, and support to participate in the contemporary music ecosystem. Through the use of NFTs, AI, Metaverse & gaming technologies and algorithm-based playlists, festivals can now become an integral part of an artist’s & festivals market value. With The Meadow, musicians can be discovered more quickly and efficiently, while they can play more and earn more.

Why The Meadow needs to exist

The Meadow is the Belgian Metaverse’s continent of music. It unites all parties in the music industry, from creators and fans to festival and clubs, shows and brands. The Meadow’s purpose is to offer access to the next generation music business for anyone with a passion for music. It will demystify web 3.0 and educate artists to enable them to make a decent living. It offers a meadow, fertile ground where talents can be discovered and grow.

  • Open – for any stakeholder, from musicians over producers, festival owners, art directors , brands and the public
  • Accessible – offering guidance and education for creators to learn the new way of everything
  • Participative – everyone can grow along this new Music-land with NFTs and cryptocurrency

  • Democratic – affordable for all, shareable by all

  • Supportive – from finding confidence, discipline, and voice, to understanding entrepreneurship, money issues, and business tips for artists

  • Fair trade – in a straightforward and fair creator economy with a honourable business model

Team

Luc Van Utterbeeck
Co-founder The Meadow
Serial entrepreneur leading multiple teams, investor, chairman of Voka Vlaams-Brabant

Maurice Engelen​
Co-founder The Meadow
+40 years of experience
in the music industry: Record label owner, Praga Khan, Lords of Acid

Reinhart De Lille​
Serial entrepreneur, organized
over 35+ virtual music performances
in a virtual world, investor

Hardwig Aerts​
Metaverse specialist, Product Developer, MarCom specialist

Bart Gielen
Festival organiser
Multimedia & MarCom specialist

Jeroen Vaelen
Blockchain and NFT
specialist, music producer,
DJ, Songwriter