Step into the
future of brand
engagement!

For Gen Z and Alpha, the next generation of consumers, gaming is more than a hobby, it’s a lifestyle. 90% identify as gamers and spend on average 180 minutes a day in a virtual world. But figures show that the older generations are also adapting quickly to the virtual lifestyle. For brands, this presents a huge opportunity across all generations.

Step into the
future of brand
engagement!

In a world where reality and virtual realms seamlessly blend, Gen Z and Generation Alpha are leading a digital evolution, with 90% identifying as gamers. For brands, this is an unparalleled opportunity to resonate with these generations by immersing into gaming, gamification, and the vast universe of virtual worlds.

Brands harnessing lifestyle engagement

For Gen Z and Alpha, the next generation of consumers, gaming is more than a hobby, it’s a lifestyle. 90% identifies as gamer, and spends on average 180 minutes a day in a virtual world. For brands, this presents a huge opportunity. (rise in other generations to discover these new worlds as well)

Opportunities

for brands

  • Immersive brand integrations within virtual worlds
  • Gamified marketing strategies for instant brand connection and conversion
  • Tailored gaming experiences for personalized brand loyalty
  • Virtual brand events and experiences
  • Community building
  • Educational, informative, inspiring content through immersive experiences

  • Much higher rentability of investments

  • The ability to transcend space and time and reach an audience from all over the world, for an unlimited amount of time.

Brands harnessing
lifestyle engagement

For Gen Z and Alpha, the next generation of consumers, gaming is more than a hobby, it’s a lifestyle. 90% identifies as gamer, and spends on average 180 minutes a day in a virtual world. For brands, this presents a huge opportunity. (rise in other generations to discover these new worlds as well)

Opportunities for brands

  • Immersive brand integrations within virtual worlds

  • Gamified marketing strategies for instant brand connection and conversion

  • Tailored gaming experiences for personalized brand loyalty

  • Virtual brand events and experiences

  • Community building

  • Educational, informative, inspiring content through immersive experiences

Transforming the
music industry landscape

In light of the digital disruption that leaves 99% of artists struggling to make a living, the Meadow emerges as a groundbreaking solution. The Meadow addresses not only the challenges faced by artists but also the need for a comprehensive toolbox that connects all stakeholders in the music industry. Leveraging the power of AI, virtual worlds, WEB3 and new technology, the Meadow presents a curated set of tools tailor-made for artists, fans, music professionals, brands, and investors. Thanks to The Meadow, brands not only have the opportunity to experiment in this virtual playground but can also provide a multitude of opportunities for an entire community.

Grab your chance to be part of this new era where innovation meets collaboration, empowering every facet of the music ecosystem.

Transforming the
music industry landscape

In response to the digital disruption that leaves 99% of artists struggling to make a living, the Meadow emerges as a groundbreaking solution. We address not only the challenges faced by artists but also the need for a comprehensive toolbox that connects all stakeholders in the music industry. Leveraging the power of virtual worlds, gamification and WEB3 technology, the Meadow presents a curated set of tools tailor-made for artists, fans, music professionals, brands. Step into a new era where innovation meets collaboration, empowering every facet of the music ecosystem.

The fan journey

from start to stage

The fan journey
from start to stage

Connect with music fans at every step. From engaging your audience on our community platform to reaching out into the Meadow-verse. Make an impact beyond digital—bring your brand to life at real-world festivals. Be where the fans are, from online to onstage.

Connect with music fans at every step. From engaging your audience on our community platform to reaching out into the Meadow-verse. Make an impact beyond digital—bring your brand to life at real-world festivals. Be where the fans are, from online to onstage.

  • Branded community experiences – Engage your audience on our community platform through branded content, challenges, and interactive activations

  • Meadow-musicverse – Extend your reach into the music world with branded avatars, in-game experiences, and immersive storytelling

  • Real-world festivals – Integrated sponsorships and on-site activations

Traditional games

The Meadow

Designed primarily for leisure and entertainment

Can serve multiple purposes: self-expression, socializing, shopping, playing, earning, relaxation, discovery

There is a fixed storyline, set goals, and tasks for players

Free roaming: users are not confined to the plot and can do whatever they choose

Limited avatar customization options

Plays can use NFT’s as wearables and show off their unique skins

Not all games allow user-generated content
User-generated content is expected by default

What marketers can do in the Meadow

What marketers can do in the Meadow

  • Create a virtual store or an interactive space representing their brand

  • Arrange product launch events with 3D product demo’s and virtual try-ons

  • Create branded accessories, wearables, or decorations and sell them or give away at events

  • Host virtual events with freebies, mini-games, quizzes to engage with consumers in innovative ways
  • Place ads on billboards, wall panels, lightboxes, stands, and other types of outdoor advertising within these virtual worlds

  • Attend events hosted by others and interact with the audience

  • Partners with popular metaverse influences or grow their own virtual influencer

  • Association with values of music, artists, festivals,…

  • Position yourself as a talent enabler offering chances to undiscovered talent

The team

Maurice Engelen​
Co-founder The Meadow
+40 years of experience
in the music industry: Record label owner, Praga Khan, Lords of Acid

Luc Van Utterbeeck
Co-founder The Meadow
Serial entrepreneur leading multiple teams, investor, chairman of Voka Vlaams-Brabant

Reinhart De Lille
Serial entrepreneur
Organised over 35+ virtual music performances, investor

Hardwig Aerts​
Metaverse specialist,
Product Developer,
MarCom specialist

Bart Gielen
Festival organiser
Multimedia & MarCom specialist

Jeroen Vaelen
Blockchain and NFT
specialist, music producer,
DJ, Songwriter

Stef Ramaekers
Concept artist
3D modeller & game design

Casper Van den Broeck
Game developer
Gaming mechanics & level design

Tim Borlez
Communicatie expert
DJ