Step into the
future of brand
engagement!
For Gen Z and Alpha, the next generation of consumers, gaming is more than a hobby, it’s a lifestyle. 90% identify as gamers and spend on average 180 minutes a day in a virtual world. But figures show that the older generations are also adapting quickly to the virtual lifestyle. For brands, this presents a huge opportunity across all generations.
Step into the
future of brand
engagement!
In a world where reality and virtual realms seamlessly blend, Gen Z and Generation Alpha are leading a digital evolution, with 90% identifying as gamers. For brands, this is an unparalleled opportunity to resonate with these generations by immersing into gaming, gamification, and the vast universe of virtual worlds.
Brands harnessing lifestyle engagement
For Gen Z and Alpha, the next generation of consumers, gaming is more than a hobby, it’s a lifestyle. 90% identifies as gamer, and spends on average 180 minutes a day in a virtual world. For brands, this presents a huge opportunity. (rise in other generations to discover these new worlds as well)
Opportunities
for brands
Brands harnessing
lifestyle engagement
For Gen Z and Alpha, the next generation of consumers, gaming is more than a hobby, it’s a lifestyle. 90% identifies as gamer, and spends on average 180 minutes a day in a virtual world. For brands, this presents a huge opportunity. (rise in other generations to discover these new worlds as well)
Opportunities for brands
Transforming the
music industry landscape
In light of the digital disruption that leaves 99% of artists struggling to make a living, the Meadow emerges as a groundbreaking solution. The Meadow addresses not only the challenges faced by artists but also the need for a comprehensive toolbox that connects all stakeholders in the music industry. Leveraging the power of AI, virtual worlds, WEB3 and new technology, the Meadow presents a curated set of tools tailor-made for artists, fans, music professionals, brands, and investors. Thanks to The Meadow, brands not only have the opportunity to experiment in this virtual playground but can also provide a multitude of opportunities for an entire community.
Grab your chance to be part of this new era where innovation meets collaboration, empowering every facet of the music ecosystem.
Transforming the
music industry landscape
In response to the digital disruption that leaves 99% of artists struggling to make a living, the Meadow emerges as a groundbreaking solution. We address not only the challenges faced by artists but also the need for a comprehensive toolbox that connects all stakeholders in the music industry. Leveraging the power of AI, virtual worlds, and WEB3 technology, the Meadow presents a curated set of tools tailor-made for artists, fans, music professionals, brands, and investors. Step into a new era where innovation meets collaboration, empowering every facet of the music ecosystem.
It is not a game…
It is
not a game…
The Meadow is an immersive world offering new business models and creating a bridge between the online and offline world.
The Meadow makes use of gamification mechanics. Games offer immediate rewards and feedback. Similarly, gamified marketing can cater to Gen Z and Alpha’s desire for instant gratification, driving deeper engagement.
Gamified marketing strategies in the Meadow offer personalized experiences that significantly enhance brand loyalty.
Traditional advertising might seem out of place to them; however gamification offers genuine interaction, making the brand experience feel organic and authentic.
The Meadow is an immersive world offering new business models and creating a bridge between the online and offline world.
The Meadow makes use of gamification mechanics. Games offer immediate rewards and feedback. Similarly, gamified marketing can cater to Gen Z and Alpha’s desire for instant gratification, driving deeper engagement.
Gamified marketing strategies in the Meadow offer personalized experiences that significantly enhance brand loyalty.
Traditional advertising might seem out of place to them; however gamification offers genuine interaction, making the brand experience feel organic and authentic.
Difference between traditional games and the Meadow virtual world
Difference between traditional games and the Meadow virtual world
Traditional games
Designed primarily for leisure and entertainment meadow
There is a fixed storyline, set goals and tasks for players Meadow
Limited avatar customisation options Meadow Meadow Meadow
Not all games allow user-generated content
The Meadow
Free roaming: users are not confined to the plot and can do whatever they choose
Can serve multiple purposes: self-expression, socializing, shopping, playing, earning, relaxation, discovery
Players can use NFT’s as wearables and show off their unique skins
User-generated content is expected by default
Traditional games
The Meadow
Designed primarily for leisure and entertainment
Can serve multiple purposes: self-expression, socializing, shopping, playing, earning, relaxation, discovery
There is a fixed storyline, set goals, and tasks for players
Free roaming: users are not confined to the plot and can do whatever they choose
Limited avatar customization options
Plays can use NFT’s as wearables and show off their unique skins
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Not all games allow user-generated content |
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User-generated content is expected by default |
What marketers can do in the Meadow
What marketers can do in the Meadow
Team
Maurice Engelen
Co-founder The Meadow
+40 years of experience
in the music industry: Record label owner, Praga Khan, Lords of Acid
Luc Van Utterbeeck
Co-founder The Meadow
Serial entrepreneur leading multiple teams, investor, chairman of Voka Vlaams-Brabant
Reinhart De Lille
Serial entrepreneur, organized
over 35+ virtual music performances
in a virtual world, investor
Hardwig Aerts
Metaverse specialist,
Product Developer,
MarCom specialist
Jeroen Vaelen
Blockchain and NFT
specialist, music producer,
DJ, Songwriter
Bart Gielen
Festival organiser
Multimedia & MarCom specialist