Help build the future of the
music industry
music industry
In a world where reality and virtual realms seamlessly blend, and with new technologies emerging every day, Gen Z and Generation Alpha are leading the digital revolution, with the rest of the generations not far behind. This offers unparalleled opportunities for artists, brands and music professionals to resonate with all generations by immersing into these technologies, gamification and the vast universe of virtual worlds.
Help build the future of the
music industry
music industry
In a world where reality and virtual realms seamlessly blend, and with new technologies emerging every day, Gen Z and Generation Alpha are leading the digital revolution, with the rest of the generations not far behind. This offers unparalleled opportunities for artists, brands and music professionals to resonate with all generations by immersing into these technologies, gamification and the vast universe of virtual worlds.
Bridging the gap:
empower every
artist and festival
These new technologies however are often not easy-to-use and require expert knowledge, making them expensive and only available to big budget artists, record labels, venues and festivals. At The Meadow we believe there is a lot of talent out there, waiting to be discovered. Our goal is to make these technologies and modern income streams available to everyone through easy-to-use functionalities.
During the heydays of the music industry, income was generated by selling vinyl’s, cassettes and cd’s. With the rise of the internet the industry evolved and music downloads mp3’s become a serious threat to the artist’s income. To counter piracy streaming services were developed. While piracy went down, the biggest cut went to the software platform and not the artist. And now we’re at a crossroads again. Revenue will come from services, one-off sales & subscription fees.
Bridging the gap:
empower every
artist and festival
These new technologies however are often not easy-to-use and require expert knowledge, making them expensive and only available to big budget artists, record labels, venues and festivals. At The Meadow we believe there is a lot of talent out there, waiting to be discovered. Our goal is to make these technologies and modern income streams available to everyone through easy-to-use functionalities.
During the heydays of the music industry, income was generated by selling vinyl’s, cassettes and cd’s. With the rise of the internet the industry evolved and music downloads mp3’s become a serious threat to the artist’s income. To counter piracy streaming services were developed. While piracy went down, the biggest cut went to the software platform and not the artist. And now we’re at a crossroads again. Revenue will come from services, one-off sales & subscription fees.
Investor opportunities
What marketers can do in the Meadow
transforming the
music industry landscape
In response to the digital disruption that leaves 99% of artists struggling to make a living, the Meadow emerges as a groundbreaking solution. We address not only the challenges faced by artists but also the need for a comprehensive toolbox that connects all stakeholders in the music industry. Leveraging the power of AI, virtual worlds, and WEB3 technology, the Meadow presents a curated set of tools tailor-made for artists, fans, music professionals, brands, and investors. Step into a new era where innovation meets collaboration, empowering every facet of the music ecosystem.
The Meadow:
transforming the music industry landscape
In response to the digital disruption that leaves 99% of artists struggling to make a living, the Meadow emerges as a groundbreaking solution. We address not only the challenges faced by artists but also the need for a comprehensive toolbox that connects all stakeholders in the music industry. Leveraging the power of AI, virtual worlds, and WEB3 technology, the Meadow presents a curated set of tools tailor-made for artists, fans, music professionals, brands, and investors. Step into a new era where innovation meets collaboration, empowering every facet of the music ecosystem.
The Meadow is not a game…
It is
not a game…
The Meadow is an immersive world offering new business models and creating a bridge between the online and offline world.
The Meadow makes use of gamification mechanics. Games offer immediate rewards and feedback. Similarly, gamified marketing can cater to Gen Z and Alpha’s desire for instant gratification, driving deeper engagement.
Gamified marketing strategies in the Meadow offer personalized experiences that significantly enhance brand loyalty.
Traditional advertising might seem out of place to them; however gamification offers genuine interaction, making the brand experience feel organic and authentic.
The Meadow is an immersive world offering new business models and creating a bridge between the online and offline world.
The Meadow makes use of gamification mechanics. Games offer immediate rewards and feedback. Similarly, gamified marketing can cater to Gen Z and Alpha’s desire for instant gratification, driving deeper engagement.
Gamified marketing strategies in the Meadow offer personalized experiences that significantly enhance brand loyalty.
Traditional advertising might seem out of place to them; however gamification offers genuine interaction, making the brand experience feel organic and authentic.
Team
Maurice Engelen
Co-founder The Meadow
+40 years of experience
in the music industry: Record label owner, Praga Khan, Lords of Acid
Luc Van Utterbeeck
Co-founder The Meadow
Serial entrepreneur leading multiple teams, investor, chairman of Voka Vlaams-Brabant
Reinhart De Lille
Serial entrepreneur, organized
over 35+ virtual music performances
in a virtual world, investor
Hardwig Aerts
Metaverse specialist,
Product Developer,
MarCom specialist
Jeroen Vaelen
Blockchain and NFT
specialist, music producer,
DJ, Songwriter
Bart Gielen
Festival organiser
Multimedia & MarCom specialist