Hasselt will be transformed from October 4-5 into a “Red Light District Festival”

And you can be part of this!

And you can be part of this!

Why participate in the Red Light District Festival?

Why participate in the Red Light District Festival?

From streetscape to virtual cityscape – new opportunities, new possibilities, new reach

  • Young people live digitally: 80% of Gen Z spends time in games and virtual worlds
  • More than advertising: Café Café and Hasselt go digital! Not a static banner, but an interactive digital experience where your business remains visible 24/7
  • More than a hype: Virtual events attract millions of visitors worldwide – this is becoming the new standard
  • Become a pioneer: Jump on board and explore the new virtual possibilities as one of the first brands with low barriers to entry
  • Lasting impact: Recognizable brands, local shops and new venues remain open even after the festival in the sustainable, innovative story

Your business, your place in the Red Light District!

Your business, your place in the Red Light District!

What do you get as a merchant?

  • Visibility on the virtual map of the Red Light District
  • Interactive possibilities in the virtual world
  • Connection with your brand story products
  • Influx during the Red Light District Festival and lasting presence afterwards
  • Innovative visual content for your online and offline campaigns

You become a recognizable digital anchor point in the city of tomorrow!

One virtual club, many worlds

One virtual club, many worlds

The Meadow grows beyond Hasselt. We have already built Neo-Genk with our eighties club, rock cave and metal island. The Red Light District becomes part of this growing network where commerce, music and culture come together.

For merchants: your business becomes visible in multiple virtual cities. You help build a sustainable digital ecosystem with ever more visitors.

Ready to pioneer? The new generations are already busy – don’t wait any longer.

Connections in Neo Genk:

a use case

Connections in Neo Genk:

a use case

Through our collaboration with Connections we already proved what The Meadow has in store:

  • Digital storefront in Neo Genk, complete with interior and exterior
  • Branded quests: missions in the Connections theme with rewards and unlockables
  • Positioning of Connections as an innovative music experience partner, both physically and digitally

The Red Light District will be the next showcase that your business can be part of.

What is The MeadowVerse?

What is The MeadowVerse?

The MeadowVerse brings community, culture and music together in one virtual world. Belgian platform, worldwide possibilities.

For visitors: create your avatar, explore different environments and discover artists, shops and brands in a fully interactive world.

For merchants: lasting digital visibility and direct connection with a young, digital audience – 24/7, not just during events.

Curious about the possibilities?

Curious about the possibilities?

Leave your details and discover what The Meadow can mean for your business.

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